patterns of technology/media

Community construction from a blend of technology/media and geographical place appear via the collective culture facilitated by TV & suburbia (Spigel) and the virtual world of the repressed neo-confederates facilitated by the Internet & regional ideology (McPherson). So, people seem to naturally relate their individual identity in terms of groups to which they do or don’t belong. And technology aids that identity discovery and growth by making a goal or perception into some form of reality. While this idea isn’t new, when TV and Internet were first unveiled, some theorists said they would bring people together and some argue that they still do. Are we viewing a standard human tendency cycle of technology/media adoption – enhanced by geographical underpinnings – to create behavior change / consequences / rethinking / etc. – in a way that this is always the pattern?