Wednesday, March 02, 2005

Death of information

The global nature of advertising implies that corporations need to tailor their advertising messages to appeal to as many cultures as possible. Leslie outlines this approach through an examination of the Bennetton campaign To me, the only way to accomplish this is to strip advertising of any information to the point where ads just include visuals and no product information. Therefore, has globalization destroyed the utility of advertising for the consumer?

1 comment:

Linda said...

remember those Infiniti car ads back in the late 80's that never actually showed the car? they started such a style trend. maybe that's all anyone cares about anymore when they watch advertising, style over substance - so postmodern...