Tuesday, February 22, 2005

mass culture as a tool of raising consciousness?

According to Cowie, commercial culture may enable classless working-class to integrate them, so that the working class may be able to obtain“the possibility of a positive social and political response to the problem of capital mobility.”He finds the role of mass culture as“a glimmer of hope.”For this, he adopts Pierre Bourdieu's concept of habitus by emphasizing“the improvisation and spontaneity within the inherited structure that remolds the past and so shapes the future.”He seems to believe that working class can overcome the limit of solidarity derived from the working class' perception of community by practicing, educating and experiencing a common class culture. However, I think that mass culture is so powerful to engulf even working-class culture into just commercialism in capitalist society that even the slightest possibility to become conscious can not be realized through the experience of mass culture. I accept the Frankfurt school's critic on mass culture in a sense.

1 comment:

Linda said...

Is the Land's End story in Dodgeville an example of this, do you think? First came the big company to the small town, then they employed largely women workers to take telephone orders and ship them all over the world. Then the company merged with Sears and that drove their phone sales down while internet orders were rising, so the workers weren't needed on the phones as much anymore. Now The Sears/KMart merge is forcing them out of business in Dodgeville, with hundreds of layoffs. And no one saw it coming, the workers believed management when they told them everything was just fine....