Thursday, April 07, 2005

I know where you live and I know who you are

Something leapt out at me after class yesterday, which I can't believe I didn't think of during the discussion.

Can we use ZIP code data to approximate social networks? I think the answer hinges on whether the statistical minority from traditional demographic research tends to cluster together, i.e., do "unpredictable" people live near each other and act in predictable ways relative to those around them?

1 comment:

Linda said...

Zip codes certainly being used to track our consumer habits. It seems like every time I buy something the cashier asks for my zip code. I asked why once and was told it helped the store determine what merchandise to stock. I also noticed that the merchandise in Shopkos here are different than in the Shopkos in Minnesota and North Dakota. Are those of us in a zip code area really alike as consumers, if nothing else?