Wednesday, March 02, 2005

Death of information

The global nature of advertising implies that corporations need to tailor their advertising messages to appeal to as many cultures as possible. Leslie outlines this approach through an examination of the Bennetton campaign To me, the only way to accomplish this is to strip advertising of any information to the point where ads just include visuals and no product information. Therefore, has globalization destroyed the utility of advertising for the consumer?

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